Banijay Alum Joris Gijsbertse Launches Thirtyfour Media: A New European Indie Collective
Joris Gijsbertse, former Banijay executive, has unveiled Thirtyfour Media, a European independent production collective aimed at empowering indies to expand internationally. Featuring partners from Germany, Denmark, the Netherlands, and Poland, the collective includes Constantin Entertainment, NewBe, Laud People, and Constantin Entertainment Polska. By providing collaboration opportunities, a shared catalogue, and first-look distribution deals, Thirtyfour Media seeks to overcome industry challenges such as falling ad revenues and consolidation. Gijsbertse emphasizes the collective’s mission to support creativity while handling logistical needs.
Key Players and Goals
Thirtyfour Media's key members include notable companies such as Munich-based Constantin Entertainment, Amsterdam's NewBe, and Copenhagen’s Laud People. With additional partnerships likely, the collective aims to limit its membership to one production company per country to foster an exclusive yet collaborative ecosystem. Gijsbertse’s extensive background in format acquisitions at Banijay equips him to offer guidance on partnerships, exporting IP, and building cross-border content strategies, ensuring that Thirtyfour Media supports its members in scaling their creative output.
Advisory Board and Innovations
The collective's advisory board includes All Right Media CEO Tanja van der Goes and 3Rivers’ Boudewijn Beusmans, both seasoned media professionals. Thirtyfour Media has also partnered with Danish AI-driven content distribution platform Treasure to streamline the distribution process and bolster the international appeal of member companies' content.
Gijsbertse’s Vision
Reflecting on the current content environment, Gijsbertse highlights the pressing need for affordable options that enable independent production companies to maintain their unique identities while maximizing international potential. In his words, the collective allows members to focus on their core strength—creating and producing locally—while Thirtyfour Media handles the rest, from format sales to distribution deals.
The launch of Thirtyfour Media marks a significant step in fostering independent European productions, providing a framework for greater collaboration, innovation, and international success.
